Restaurants Unlimited hired BCRA to export the brand standards of the Portland and Seattle Henry’s Taverns to the new location in downtown Denver. The general materials, fixtures, and fixture palettes could be adjusted, but the overall color story was to remain true to the Henry’s attitude. This space also presented the opportunity to increase seating variety and connect to the sidewalk to maximize interior activity and communication to the streetscapes.
BCRA design group saw an opportunity for a new perspective on their brand expression, which could be translated in their Denver space. The interiors offered heavy timber, brick construction, and exposed blackened steel. The brand customization was included in the custom branded elements that represented Denver and their sports heritage, which can be found on the walls, lighting fixtures, and fabrics used throughout the space.
There is a stunning custom bar that offers 100 beers on tap. The lounge provides a comfortable, seating area with custom furniture for easy conversation. Private dining areas were also incorporated into the space for special events.